Course Description

• Your Digital Marketing Strategy Template
• Developing a Content Marketing Strategy
• Crafting a Digital Advertising Plan
• Understanding Social Media Marketing
• Following Email Marketing Best Practices
• Designing Your Search Marketing Strategy
• Applying Website Analytics to Your Digital Marketing
• Leveraging Conversion Rate Optimization to Drive Growth
• The Metrics: the numbers you’ll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).
• The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don’t consider yourself a pro).